2010 is a big year for the Atlanta Photographic Society (APS), the oldest photography club in Atlanta. This is their 40th anniversary and to help celebrate the occasion Snowball Creative Group designed a new identity, website design and 40th anniversary promotional logo.
The club’s past website was difficult and time consuming for members to update. The confusing navigation and dated look and feel didn’t attract visitors or help members. The organization’s logo was 30 years old and unreadable.
Snowball designed an attractive new website that’s fast and simple to maintain. New user-friendly site navigation makes it easy for site visitors to see all the great benefits offered by APS and for members to take full advantage of their membership.
The site now features past and present photo competition galleries to highlight members’ award-winning photographs and is flexible enough to expand with the organization. The site now includes a press room and member forum to help keep members informed and involved.
A new club logo was designed with graphic guidelines and standards to help maintain consistency across club communications.
The new online forum is regularly used by members to share tips, seek technical advice and discuss club outings. By fostering this online community, the new site allows APS to further enrich the benefits of membership.
