At a business luncheon recently, I presented a case study on event marketing materials I designed. I was pleasantly surprised to see my client was in the audience. During the Q&A at the end of my presentation, she shared an insight for the audience when she said, “Good designers make it look easy, which leads to one of the biggest misconceptions people have about graphic design. It’s actually very difficult.”
I never realized until I heard her comments what it must look like to clients when I present materials. They just see the finished visuals, but a lot of strategizing, design and production time goes into making them.
But it’s like that in any trade. From the outside, we usually assume it can’t take that long to build or create something. I know I’ve been guilty of this in restaurants when I’m hungry!
